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LifeBridge

The operating platform for life & annuity carriers

Move your business forward.
Without starting over.

Launch products. Expand distribution. Simplify servicing. LifeBridge brings policy administration, producer management, compensation and digital experiences together on one governed platform. Start with the capability you need and expand from there.

  • Grow the business
  • Improve operations
  • Deliver better experiences
Keep reading

The business reality

Market change is constant. Technology change is not.

Products, channels and regulation move faster than most carrier operating models.

Products

Rates, features and filings move on market time, not release-cycle time.

Distribution

Banks, broker-dealers, RIAs and IMOs each arrive with their own requirements.

Regulation

State, product and channel variation must be carried, not worked around.

Legacy

Some capabilities still work. The operating model around them does not.

Business change, put into practice

Add a distribution partner. Keep the changes connected.

A new broker-dealer brings different application questions, disclosures and compensation rules. With LifeBridge, configure those requirements together and move the change through the carrier’s review and approval process.

Once effective, new applications for that partner follow the approved version. The record shows what changed, who approved it and which version each case used.

Example: onboarding a new broker-dealer · v2.1 → v2.2

12 Mar · Channel variant configured by the distribution owner

Partner questions, disclosures and compensation rules are set together.

The LifeBridge platform

One platform, organized around the outcomes you need.

Three capability groups, one governed platform. Adopt one, or all of them.

LifeStudio + LifeWorks

Design the change. Run the approved version.

Form
Product Rec.
Coverage Q&A
Suitability
Documents
ID Verification
Issue
Fund

CONFIGURATION, NOT CODE

Verion™

Policy administration. Products, rates and rules as governed configuration.

A PRODUCT IS ITS DEFINITIONS, EACH VERSIONED

Accriva™

Producer readiness through payment, on one record.

Compensation runFri 06K. Ndiaye$4,120R. Okonkwo$2,860M. Delgadoheldwaiting on hierarchyIn this run2 of 3

READY BEFORE THE PAYMENT RUN

Acuence

AI as a step inside the approved process.

UNDERWRITER ↓
Read application
Checked · rule set v9
Drafted requirement letter
HELD

STOPS WHERE A PERSON DECIDES

LifeAdvisor · ServiceHub · LifePortal

Three roles, one process, no third release.

See the three experiences
On the record12 Mar 10:51 · Consent captured
LifeAdvisor · producerStage 03 · Consent capturedCase 4417-Bconsent in1035 transferrequestedCompensationon issue
ServiceHub · service teamStage 03 · Consent capturedNew business · 4417-Bconsent inSuitability · 4431-AclearedReplacement · 4442-Ccleared
Stage 03 · Consent captured

Your application is in

We have your consent. Nothing is needed from you.

Application copy
View my documents

The pass in their wallet

Issued from the record, not rendered from a template.

See the policyholder surface
LifeBridgeIn force
PolicySuper Max 5 FIA
PolicyholderManish Choudhary
Policy numberV-012-345-678-9
Expected matured value$234,567
Issued from the record

The pass carries what the record said at the moment the policy went in force. Nothing is recomputed to render it, and re-issuing it does not re-run the policy.

Proven in practice

Platform inventory · carrier runtimeREAD FROM THE REGISTRY

*AGAINST THE CATEGORY’S PUBLISHED BASELINE OF 7–12 MONTHS FOR A FIRST IMPLEMENTATION. SOURCE: CELENT.

Every figure here is checkable in a working session. Ask for the artifact and we will open it.

Adopt without starting over

Modernize on your timeline, without replacing everything at once.

Start with a product, block of business, channel or operational capability. LifeBridge runs the governed journey; the systems you keep do what they already do.

01

Start contained

Begin with one product, block, channel, or capability.

02

Keep proven systems

Continue using the capabilities that still serve the business.

03

Prove it in production

Launch a scoped implementation with governance intact.

04

Expand without restarting

Add products, capabilities, and journeys on the same platform.

Start with one real change

What do you need to ship next?

Bring us one change you are working on now. We will show you how it runs on LifeBridge.

One change, end to end. Bring the rest to a working session.