The LifeBridge platform
Launch, administer, distribute and service life and annuity products on one platform.
LifeBridge brings policy administration, producer and compensation management, journey execution, customer experiences, and governed AI agents together on one platform. Start with one capability or adopt the complete platform. Keep the systems that still serve you.
ONE APPROVED CHANGE · EVERY AFFECTED EXPERIENCE · FULL HISTORY
We will map one real change across your systems.
The second product problem
The first insurance product is an implementation. The second should not be.
A MYGA book runs well until a FIA product or a new rider needs a different structure. On most systems that is another project. Here products are assembled from components, so the second one is configuration.
Components, not SKUs
Rates, riders, fees, payout options and eligibility are building blocks a new product selects.
Multi-line from the start
Life and annuity structures run on the same process, without a parallel build.
Versioned, not rebuilt
A definition is a version with a history, so changing one product leaves the others untouched.
- 300+
- Configurable components in the library
- 16
- Model insurance products built
- 6 weeks*
- For a new product launch
Product suite
Start with one capability. Expand on the same platform.
Adopt the complete platform or begin with the product that addresses today’s priority. Each addition works with the same journeys, governance, and evidence.
- Policy administrationVerion™Launch products, issue policies, and administer contracts across the full life cycle.
- Producer and compensation managementAccriva™Manage producer readiness, complex hierarchies, compensation, and incentives on one governed record.
- Journey design and executionLifeStudioDesign products, rules, screens, and journeys, then move each change through your approval process.
- Journey design and executionLifeWorksRun each approved journey across people, LifeBridge products, and the systems you keep.
- ExperiencesThe right experience for producers, service teams and policyholdersLifeAdvisor · producer experience. ServiceHub · service-team experience. LifePortal · policyholder experience.
- Governed agentic AIAcuence™Use AI to read, draft, check, and act inside approved journeys, under the same rules and approvals as any person, with human control and retained evidence.
Adopt the platform whole, or start with one product. Get started →
Integrations
Add distribution without adding another integration project.
Every distributor, e-app, marketplace, and embedded partner brings its own systems, data, and requirements. Connecting them across a fragmented distribution stack often means more point-to-point integrations, custom code, and release cycles.
Not another massive integration project.
Bring your underwriting engine, medical records and lab data, identity and AML screening, e-signature and document generation, payments, reinsurance and the general ledger.
01
Configured, not coded
Defined in LifeStudio, inside the approved journey.
02
Called at runtime
LifeWorks calls the system when the journey needs it.
03
Carried forward
The response moves with the case. History preserved.
Use the capabilities already wired into LifeBridge, or connect the systems and providers you prefer.
Platform capabilities
Wired into the platform, or bring your own, and change any time.
Documents, communications, suitability, illustrations, payments, identity, AI models, and agents each run as a step inside the process, under the same approvals and leaving the same record. Use LifeBridge capabilities or the providers you already trust.
Communicate
Keep every message with the journey.
Documents, correspondence, content, email, and messaging use the approved version and retain what was sent.
Decide and comply
Apply the right rule at the right point.
Business rules, configurable questionnaires, suitability, and illustrations run inside the approved journey.
Transact and protect
Move money and data with control.
Accounting and billing, payments integration, identity and access, and e-signatures participate as governed steps.
Apply AI
Put intelligence inside the work.
Use LLM models, prompts, agents, and virtual agents inside approved journeys, with human control and retained evidence.
Store and report
One data foundation behind every product and portal.
Products, policies, producers and journeys write to a common data foundation, so every product, portal and decision works from the same data. Standard reporting runs on it, and each carrier keeps its own runtime and database.
Choose the capability already on the platform or use your preferred provider without redesigning the journey.
The architecture
One approved journey carries the work across every role and system.
LifeStudio defines what happens. LifeWorks runs the approved version. Experiences present the work, and each system supplies the record or capability the journey needs.
Across the lifecycle: design, distribute, issue, administer, service and evolve, without creating another operating stack.
01
Define and launch
Products, rates, riders, rules, and state variations.
02
Distribute and sell
Channels, producer readiness, advice, suitability, and applications.
03
Issue and administer
Policies, billing, investments, compensation, and correspondence.
04
Service and evolve
Changes, claims, maturities, withdrawals, and life events.
Your existing estate
Use the systems that still serve you.
Existing systems participate at the point the approved journey needs them. Replace a capability only when the business case supports it.
IN PRODUCTION
Approved Journey v2.5
Read the policy in force
The journey governs the work, approvals, and evidence.
Start contained. Prove value. Expand on the same platform.
Map your first step →The foundation
Keep carrier data separate and every decision accountable.
One runtime and database per carrier
Data stays where it belongs
Evidence retained with the process
Sensitive data stays masked
Built for examination
When someone asks what happened, the answer is already on file.
Every journey retains the version it ran on, the person or system that acted, and the evidence that existed at the time. Nothing is reconstructed after the fact, so the record your compliance, internal audit and examination reviews work from is the record the journey kept.
Ask the record
“Which version applied on 12 March?”
ANSWERED FROM THE RECORDv2.4
| 12 Mar 10:42 · Journey started, spousal consent required | Service rep · K. Ndiaye | v2.4 |
| 12 Mar 10:51 · Consent captured and validated | Policyholder · portal | v2.4 |
| 12 Mar 11:03 · Suitability rule set evaluated | Engine · rules | v2.4 |
| 12 Mar 11:06 · Change effective, correspondence issued | System | v2.4 ✓ |
One version across all four events. Nothing was recomputed to answer this.
Depth when you need it
The capabilities follow the work, not a feature grid.
Design and govern processes
LifeStudio process and experience design. LifeWorks execution, waits, approvals and evidence. Acuence™ AI steps. Configurable questionnaires and carrier-defined scoring. Forms, disclosures, content, communications and document management.
Sell and advise
Proposals and illustrations. Configurable applications. Product comparison and fit assessment. Suitability and best-interest evidence. Case status and commission visibility.
Onboard and compensate producers
Onboarding, contracting and appointment and licensing status. Hierarchy and agreement management. Commission schedules, splits, overrides, advances, chargebacks and incentives. Statements, disputes and explainable payment lineage.
Serve and interact
Case intake, queues, decisions and service processes. Policyholder self-service and document access. Chat, voice and virtual-agent interactions connected to governed work.
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